Elevating Cloud Migration Visibility with Brutal Marketing
Overview
A global SaaS platform that makes secure cloud data migration and backup available partnered with Brutal Marketing to increase their digital presence and refine their messaging. While the platform had over 30 integrations—Google Drive, Dropbox, BIM 360, and SharePoint—the online presence didn’t convey the technical capacity and value they provided.
The Challenge
While they had a great solution, the brand experienced issues with:
Lack of Visibility Online
They weren’t showing up for high-value, industry-specific terms like “BIM 360 projects backup” or “Dropbox to SharePoint migration” also with missed organic traffic.
Disassociation in Technical Language
The content was highly technical in its presentation, thus new, and non-technical users could not see the value of the platform.
Insufficient Messaging Consistency
There were varied messages presented through web pages, blog posts, or other marketing assets that created disjointedness around brand trust and authority.
What they needed was messaging that aligned with their impact; Clear, Concise, Consistency, and Conversion-based Messaging.
The Solution by Brutal Marketing
Keyword Strategy with Purpose
Brutal Marketing initiated their strategy around by performing niche keyword research and developing opportunities that had been underutilized. The strategy was based on long-tail, high-converting phrases that the company wanted to rank for such as:
- Autodesk Construction Cloud Backup
- FTP to Google Drive
- SharePoint cloud migration tool
Content Clarity and Conversion
We evaluated each piece of content, from blogs to landing pages, then reconstructed them into a benefit-first format. We simplified the messaging by replacing complicated statements without losing the depth while embedding targeted SEO best practices.
Tone and voice with punch
We established together a voice that was both authoritative and approachable. This made it easier for the site to develop a relationship with IT teams, project managers and executive decision-makers.
Regular optimization
Our work on on-page SEO, user-experience optimizations, and cleaning up the site architecture, allowed for better overall onboarding experience, user engagement, and for Google to factor in the changes in their search algorithms.
Before & After: The Numbers Don’t Lie
Performance snapshot before campaign launch (June 29–30): 238 total sessions, 104 from paid search, with organic and direct sources underperforming.
Performance Before Campaign Launch (June 29–30):
After implementation (July 1–28): Total sessions soared to 5,080, with massive gains across organic, paid, and direct channels.
Performance After One Month (July 1–28):
Impact at a Glance
| Metric | Before Brutal Marketing | After Implementation |
| Organic Traffic | Low & inconsistent | +75% Increase |
| Keyword Rankings | Page 2–5 | Top 3 for 10+ Core Terms |
| Time on Page | Under 1 min | 2.3 Minutes Avg. |
| Content Engagement | Sporadic | +60% Clicks & Shares |
| Lead Quality | Inconsistent | Steady B2B Pipeline |
Client Feedback
“Working with Brutal Marketing felt like gaining an internal content team that actually gets us. They translated our complex technology into simple, search-optimized messaging—and the results speak for themselves.”
— The Team at a Global SaaS Cloud Migration Company
Conclusion
This transformation demonstrates the impact of clear and strategically driven content. After bringing improved keyword strategy , simplification of messaging, and consistent digital voice , this SaaS platform went from low visibility to being a thought leader in the cloud migration space.
Brutal Marketing did not just increase traffic, they elevated overall digital identity.
