Enterprise Tech Brand Success Story – Turning Complexity into Clarity
Overview
A top enterprise content migration solution provider contacted Brutal Marketing to help expand their digital visibility and clarify their brand. Even though they had a proven and technically advanced platform, their audience—prospective customers and decision-makers—was not being reached or engaged. What they needed wasn’t marketing; it was translation, positioning, and visibility.
The Challenges
- Overly Technical Offering
Their service offerings were complicated migrations between various platforms – sharepoint and office365. However, their message rarely made sense, due to the technical jargon that was impenetrable for non-technical decision-makers to understand what they offered.
- Poor Search Visibility
Despite a long tenure in the industry, the brand did not come up in searches for important industry keywords and consequently, they missed many opportunities by not being discoverable.
- Mixed Messaging
Without any real “voice” to tie together their messaging, their web brand conveyance, marketing materials and outreach to sales were variable and in some cases contradictory, leading to confusion and disengagement.
Brutal Marketing’s Strategic Approach
- Messaging Transformation
We distilled complex forms of language and rebuilt the brand story for C-Suite executives, IT managers, and corporate buyers:
- Commeal voice and tone defined
- Simplicity of messaging without sacrificing value
- Content developed for multiple types of decision-making personas
- SEO and Content Strategy
To account for their lack of visibility in search results:
- Conducted detailed keyword research on B2B content migration
- Established website content, blogs, landing pages were optimised
- Enhanced technical SEO and internal linking
- Conversion-Based Content
Built content that was design not just for information, but also conversion:
- Created content that drove use-case considering industry pain points
- Produced whitepapers and articles based on technical excellence
- Ramped up CTA’s, (Call to Action) on key pages.
Tangible Results
The digital transformation was not just strategic—it was measurable.
Performance snapshot before campaign launch: Only 66 total sessions, with minimal organic and referral traffic.
Performance Before Campaign Launch (June 29–30):
- Total Sessions: 66
- Direct: 30
- Organic Search: 29
- Referral: 7
- Email: 0
Unassigned: 0
After implementing strategic content and SEO: Traffic skyrocketed to 1,503 sessions within one month.
Performance After One Month (July 1–28):
- Total Sessions: 1,503
- Organic Search: 647
- Direct: 645
- Referral: 151
- Email: 45
- Unassigned: 11
Key Metrics Comparison
| KPI | Before | After |
| Website Traffic | Low and inconsistent | 2,177% increase in sessions |
| Organic Search Performance | Minimal | 65% growth |
| Keyword Rankings | Poor | Top 5 positions for core terms |
| Bounce Rate | 70% | Reduced by 45% |
| Lead Quality | Mixed | High-intent B2B leads |
| Session Duration | Low | Increased by 60% |
Client Feedback
“They didn’t just write content—they uncovered our brand’s voice and helped us speak to the right people, the right way. The transformation was not just digital—it was strategic.”
Conclusion
This project demonstrates that even the most technical services can be communicated into engaging, clear, and converting digital products. Through well thought out messaging, targeted SEO, and conversion focused content, Brutal Marketing was able to help the client shine in a highly competitive B2B industry – and generate growth in 30 days.
