Maximize Your Online Reputation with Pay Per Click (PPC).
Letâs try a little exercise.
Can you kindly open up a fresh tab and head over to Google?
We want you to enter your companyâs name or brand, and then find out whatâs at the top of the search engine results page (SERP). Does this site belong to you by chance?
If not, then you probably need pay-per-click (PPC) campaigns to increase your visibility online.
The majority of entrepreneurs are conversant with fundamentals such as setting up an official Facebook page and developing a basic website, hoping that it will do for now, only to find out that this may not suffice in terms of improving traffic volume as well as building formidable brands. To put this differently: not.
So, What is PPC?
Every time you go online, you come across countless advertisements. Top results on search engines, recommended videos on social media, pop-ups, and banner ads are all examples. Many of these are part of PPC advertising campaigns. If youâre not leveraging PPC, youâre missing out on a golden opportunity.
PPC is an online advertising platform where you pay a fee every time someone clicks on your ad. Itâs a way to buy visits to your site instead of getting them organically. When done right, the cost of these clicks is minimal compared to the value each visit brings to your business.
You might be thinking, âMy website gets visitors; I donât have to pay for them.â Thatâs a huge one! Organic traffic is valuable. However, think about how much more you can do with PPC advertising.
What do you have to lose? Or, more importantly, figure out what you need to get.
How does PPC work?
Survey results are critical for making deals and driving sales. So, itâs no surprise that search engine ads are a popular form of PPC. If you want to be the first thing people see when searching for services related to your business, you need a PPC search campaign.
Google Ads is the leading PPC platform. Hereâs how it works: Advertisers bid on keywords, and winning ads appear at the top of key places in organic search results. You get the visibility you want, and you only pay if someone clicks on your ad.
But what does this mean for your business?
What PPC Can Do for Your Business?
Can PPC affect your brand? Yes, absolutely.
Exposure, Exposure, Exposure
PPC advertising gets your business in front of more eyes. You want your target audience to see your brand repeatedly, which builds familiarity and trust. Credibility is key to maintaining a good reputation. It connects current customers to future customers, expanding your customer base. Feeling familiar can go a long way. Since many of your purchases come from word-of-mouth referrals, you need to make sure your brand is what people remember and recommend. PPC can help you get that day of exposure.
New Customers
In the final analysis, the whole thing is all about getting more customers. When more people see and become aware of your products, you stand a high chance of making more sales. No one can buy something from a company if he is not aware of its existence. Let us consider a potential new customer who, in the process of searching, types something like, What is the most popular PPC agency in Israel for me or the best PPC agencies in Israel?
And it so happens that your advertising appears on the top page of Google while he searches for such phrases. They create, you pay Google a small fee, and voilà , you have a new customerâand potentially a huge profit. Itâs a win-win-win. Those new customers may even refer others, increasing your chances of winning. Without PPC, itâs a different story. Your competition is likely using PPC, which means they appear first, and you lose potential customers before they even know you exist. Donât let that happen.
Managing the Narrative
Controlling the story of your brand is very important. Do you want negative reviews or bad press to be the first things potential customers notice? Of course, it isnât. You want to highlight the best parts of your business. PPC helps you ensure that good content shows up first, showing consumers what makes your business unique.
Letâs Make It Happen
Interested in PPC? Ready to give it a shot for your career?
You can try it yourself, but itâs best to leave some things to professionals. Thatâs where we come in.
At Brutal Marketing, we have a team of PPC experts ready to create stellar campaigns for you. We increase your brandâs visibility, improve perceptions, and find the right customers for you.
Hereâs what you get with us:
- More exposure
- More customers
- More control
- More winning!
All at affordable prices that protect your budget. Donât lose your business on the third page of search results. Donât let your brand story lose its power. And definitely, donât outshine your competition.
Contact us at Brutal Marketing today, and letâs get started on a PPC campaign that wonât just manage your reputationâit will showcase it. You wonât regret it.