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SEO Services – Frequently Asked Questions (FAQ)

This is Brutal Marketing's SEO Q&A page – your top-stop for innovative, ROI-focused SEO services. Whether you're trying to learn more about how SEO can work for your business, or you are simply looking for clarity on SEO tactics, tools, and best practices, you're in the right place.

Why should you use SEO in your business?

SEO (Search Engine Optimization) helps your website appear on the first page of search engines like Google, which means more visibility, more traffic, and more leads – without paying for every click.

Here’s why your business needs SEO:

Brings long-term organic traffic
Builds brand credibility and trust
Targets quality leads already searching for your services
Improves user experience and website performance
Generates higher ROI compared to paid advertising

What are the key differences between SEO and PPC?

Through careful selection, we’ve curated a group of digital marketing experts.

While both SEO and PPC help you show up on search engines, they work differently. Here’s a quick comparison:

Feature

SEO 

PPC 

Organic Visibility

Yes

No

Paid Per Click

No

Yes

Long-Term Results

Yes

Short-term

Cost-Effective Over Time

Yes

Expensive

Immediate Results

No

Yes

Trust Factor

High

Lower

Both strategies can be powerful — and often, a hybrid approach works best.

What is the cost of ongoing SEO?

Cost of SEO will vary depending on:

  • The size and complexity of the website

  • The competitiveness of the industry

  • The keyword/market focus

  • The ongoing work scope (content, links, audits)

At Brutal Marketing, we provide tailored SEO plans to fit all budgets, from competitive prices to enterprise-level solutions. SEO is a long-term investment, unlike PPC, but will continue to produce results even if you are not actively working.

What are the fundamentals every SEO strategy needs?

Effective SEO involves a great deal of different components and it basically has five core areas:

  • Keyword Research – Identifying appropriate search terms that your customers are searching for

  • On-site Content Optimization – Developing and modifying quality content

  • Technical SEO – Speed, mobile-friendly, indexing and crawlability

  • Backlinks – Getting reputable sites to refer back to yours

  • User Experience – Good navigation, easy loading and good organized design

  • Analytics & Tracking – continuous monitoring and improving

 

How exactly does SEO work?

SEO is about making sure your website is structured in a way that search engines (like Google) see it as an appropriate and relevant option. Google has bots that will crawl your website and review your content, links, and website structure based on 200+ factors, including the schema markup. The better your website is structured, the better your ranking will be, and you will receive organic traffic from people already searching for your services or products.

How to perform SEO?

Here is a simple SEO process:

  1. Audit Your Website – Find technical issues or content problems
  2. Keyword Research – Identify what your audience is searching
  3. Optimize Your Pages – Optimize content, header, tags, and/or internal links
  4. Create New Content – New blog posts, frequently asked questions, service pages
  5. Backlinks – Outreach, guest posts, directory listings
  6. Track Your Performance – Use your Google Analytics & Search Console

At Brutal Marketing, we do this and more with our full-service SEO service.

What are the 5 important concepts of SEO?

  1. Relevance – Does your content match the user’s search intent?
  2. Authority – Do trusted websites link back to you?
  3. User Experience – Is your site easy to use and fast?
  4. Content Quality – Is your content original, helpful, and in-depth?
  5. Crawlability – Can search engines access your website easily?

What are the 3 Cs of SEO?

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1) Content

Provide valuable, keyword-optimized content

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2) Code

Make sure your website is technically sound

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3) Credibility

Earn backlinks and build online trust

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Questions Answered

How to do On-Page SEO?

On-Page SEO refers to optimizing the individual pages on your site. Key actions include:

  • Adding keyword-rich titles and meta descriptions
  • Using H1, H2, and H3 headers with target keywords
  • Adding internal links to related content
  • Optimizing images with alt tags
  • Improving loading speed and mobile responsiveness
  • Using structured data/schema markup

What is the SEO Triangle?

The SEO Triangle represents three distinct aspects of SEO.

  1. Technical SEO - Site structure, speed, and indexing
  2. On-Page SEO - Keywords, content, and user engagement
  3. Off-Page SEO - Backlinks and online authority

All three must complement each other to achieve high rankings.

Which tool is best for SEO?

There’s no single “best” tool, but here are a few industry leaders:

  • Google Search Console – Performance and indexing insights

  • Google Analytics – User behavior and conversion tracking

  • SEMrush / Ahrefs / Moz – Keyword research, backlinks, competitor analysis

  • Screaming Frog – Technical SEO audits

  • Ubersuggest – Affordable keyword and content ideas

At Brutal Marketing, we use a combination of these tools to deliver powerful results.

How does Local SEO work?

Local SEO allows businesses to rank in local search results like “dentist near me” or “pizza delivery Tel Aviv.”

The exact elements of local SEO vary, but generally include:

  1. Google Business Profile (GBP) optimization
  2. Local citations ( directories, map listings)
  3. Location-specific keyword optimization
  4. Customer reviews and ratings
  5. Mobile-first responsive design

We are specialists in local SEO for businesses in Israel and can optimize your footprint across local platforms.

How do I do SEO for my website?

If you’re DIY-ing SEO:

  1. Start with a technical audit (using free tools like SEO Site Checkup)
  2. Research keywords using Ubersuggest or Google Keyword Planner
  3. Write valuable, long-form content that answers real user questions
  4. Build backlinks via directory submissions, PR, and guest blogging
  5. Track everything in Google Search Console and Analytics

     

Or, save your time and stress – let Brutal Marketing do the heavy lifting for you with a data-driven, customized SEO strategy.