Brutal Marketing: SEO Questions Answered for You

SEO Services – Frequently Asked Questions (FAQ)

This is Brutal Marketing's SEO Q&A page – your top-stop for innovative, ROI-focused SEO services. Whether you're trying to learn more about how SEO can work for your business, or you are simply looking for clarity on SEO tactics, tools, and best practices, you're in the right place.

Why Should You Use SEO In Your Business?

SEO (Search Engine Optimization) helps your website appear on the first page of search engines like Google, which means more visibility, more traffic, and more leads – without paying for every click.

Here’s Why Your Business Needs SEO:

Brings long-term organic traffic

Builds brand credibility and trust

Targets quality leads already searching for your services

Improves user experience and website performance

Generates higher ROI compared to paid advertising

What Are The Key Differences Between SEO and PPC?

Through careful selection, we’ve curated a group of digital marketing experts.

While both SEO and PPC help you show up on search engines, they work differently. Here’s a quick comprision:

Feature	SEO	PPC
Organic Visibility	Yes	No
Paid Per Click	No	Yes
Long-Term Results	Yes	Short-term
Cost-Effective Over Time	Yes	Expensive
Immediate Results	No	Yes
Trust Factor	High	Lower

How Exactly Does SEO Work?

SEO is about making sure your website is structured in a way that search engines (like Google) see it as an appropriate and relevant option. Google has bots that will crawl your website and review your content, links, and website structure based on 200+ factors, including the schema markup. The better your website is structured, the better your ranking will be, and you will receive organic traffic from people already searching for your services or products.

What Are The 5 Important Concepts Of SEO?

1) Relevance

Does your content match the user’s search intent?

2) Authority

Do trusted websites link back to you?

3) User Experience

Is your site easy to use and fast?

4) Content Quality

Is your content original, helpful, and in-depth?

5) Crawlability

Can search engines access your website easily?

How To Perform SEO?

Here is a simple SEO process:

Audit Your Website

Find technical issues or content problems

Keyword Research

Identify what your audience is searching

Optimize Your Pages

Optimize content, header, tags, and/or internal links

Create New Content

New blog posts, frequently asked questions, service pages

Backlinks

Outreach, guest posts, directory listings

Track Your Performance

Use your Google Analytics & Search Console

At Brutal Marketing, we do this and more with our full-service SEO service.

What Are The 3 Cs Of SEO?

1) Content

Provide valuable, keyword-optimized content

2) Code

Make sure your website is technically sound

3) Credibility

Earn backlinks and build online trust

Ask Questions

Questions Answered

What is the cost of ongoing SEO?

Cost of SEO will vary depending on:

The size and complexity of the website
The competitiveness of the industry
The keyword/market focus
The ongoing work scope (content, links, audits)

At Brutal Marketing, we provide tailored SEO plans to fit all budgets, from competitive prices to enterprise-level solutions. SEO is a long-term investment, unlike PPC, but will continue to produce results even if you are not actively working.

How to do On-Page SEO?

On-Page SEO refers to optimizing the individual pages on your site. Key actions include:

Adding keyword-rich titles and meta descriptions
Using H1, H2, and H3 headers with target keywords
Adding internal links to related content
Optimizing images with alt tags
Improving loading speed and mobile responsiveness
Using structured data/schema markup

What is the SEO Triangle?

The SEO Triangle represents three distinct aspects of SEO.

Technical SEO - Site structure, speed, and indexing
On-Page SEO - Keywords, content, and user engagement
Off-Page SEO - Backlinks and online authority

All three must complement each other to achieve high rankings.

Which tool is best for SEO?

There’s no single “best” tool, but here are a few industry leaders:

Google Search Console – Performance and indexing insights
Google Analytics – User behavior and conversion tracking
SEMrush / Ahrefs / Moz – Keyword research, backlinks, competitor analysis
Screaming Frog – Technical SEO audits
Ubersuggest – Affordable keyword and content ideas

At Brutal Marketing, we use a combination of these tools to deliver powerful results.

What are the fundamentals every SEO strategy needs?

Effective SEO involves a great deal of different components and it basically has five core areas:

Keyword Research – Identifying appropriate search terms that your customers are searching for

On-site Content Optimization – Developing and modifying quality content

Technical SEO – Speed, mobile-friendly, indexing and crawlability

Backlinks – Getting reputable sites to refer back to yours

User Experience – Good navigation, easy loading and good organized design

Analytics & Tracking – continuous monitoring and improving

How does Local SEO work?

Local SEO allows businesses to rank in local search results like “dentist near me” or “pizza delivery Tel Aviv.”

The exact elements of local SEO vary, but generally include:

Google Business Profile (GBP) optimization
Local citations ( directories, map listings)
Location-specific keyword optimization
Customer reviews and ratings
Mobile-first responsive design

We are specialists in local SEO for businesses in Israel and can optimize your footprint across local platforms.

How do I do SEO for my website?

If you’re DIY-ing SEO:

Start with a technical audit (using free tools like SEO Site Checkup)
Research keywords using Ubersuggest or Google Keyword Planner
Write valuable, long-form content that answers real user questions
Build backlinks via directory submissions, PR, and guest blogging
Track everything in Google Search Console and Analytics

Or, save your time and stress – let Brutal Marketing do the heavy lifting for you with a data-driven, customized SEO strategy.