SEO Services – Frequently Asked Questions (FAQ)
This is Brutal Marketing's SEO Q&A page – your top-stop for innovative, ROI-focused SEO services. Whether you're trying to learn more about how SEO can work for your business, or you are simply looking for clarity on SEO tactics, tools, and best practices, you're in the right place.
Why Should You Use SEO In Your Business?
SEO (Search Engine Optimization) helps your website appear on the first page of search engines like Google, which means more visibility, more traffic, and more leads – without paying for every click.
Here’s Why Your Business Needs SEO:
How Exactly Does SEO Work?
SEO is about making sure your website is structured in a way that search engines (like Google) see it as an appropriate and relevant option. Google has bots that will crawl your website and review your content, links, and website structure based on 200+ factors, including the schema markup. The better your website is structured, the better your ranking will be, and you will receive organic traffic from people already searching for your services or products.
What Are The 5 Important Concepts Of SEO?
Does your content match the user’s search intent?
Do trusted websites link back to you?
Is your site easy to use and fast?
Is your content original, helpful, and in-depth?
Can search engines access your website easily?
How To Perform SEO?
Here is a simple SEO process:
Audit Your Website
Find technical issues or content problems
Keyword Research
Identify what your audience is searching
Optimize Your Pages
Optimize content, header, tags, and/or internal links
Create New Content
New blog posts, frequently asked questions, service pages
Backlinks
Outreach, guest posts, directory listings
Track Your Performance
Use your Google Analytics & Search Console
At Brutal Marketing, we do this and more with our full-service SEO service.
What Are The 3 Cs Of SEO?
1) Content
Provide valuable, keyword-optimized content
2) Code
Make sure your website is technically sound
3) Credibility
Earn backlinks and build online trust
Ask Questions
Questions Answered
What is the cost of ongoing SEO?
Cost of SEO will vary depending on:
The size and complexity of the website
The competitiveness of the industry
The keyword/market focus
The ongoing work scope (content, links, audits)
At Brutal Marketing, we provide tailored SEO plans to fit all budgets, from competitive prices to enterprise-level solutions. SEO is a long-term investment, unlike PPC, but will continue to produce results even if you are not actively working.
How to do On-Page SEO?
On-Page SEO refers to optimizing the individual pages on your site. Key actions include:
- Adding keyword-rich titles and meta descriptions
- Using H1, H2, and H3 headers with target keywords
- Adding internal links to related content
- Optimizing images with alt tags
- Improving loading speed and mobile responsiveness
- Using structured data/schema markup
What is the SEO Triangle?
The SEO Triangle represents three distinct aspects of SEO.
- Technical SEO - Site structure, speed, and indexing
- On-Page SEO - Keywords, content, and user engagement
- Off-Page SEO - Backlinks and online authority
All three must complement each other to achieve high rankings.
Which tool is best for SEO?
There’s no single “best” tool, but here are a few industry leaders:
- Google Search Console – Performance and indexing insights
- Google Analytics – User behavior and conversion tracking
- SEMrush / Ahrefs / Moz – Keyword research, backlinks, competitor analysis
- Screaming Frog – Technical SEO audits
- Ubersuggest – Affordable keyword and content ideas
At Brutal Marketing, we use a combination of these tools to deliver powerful results.
What are the fundamentals every SEO strategy needs?
Effective SEO involves a great deal of different components and it basically has five core areas:
Keyword Research – Identifying appropriate search terms that your customers are searching for
On-site Content Optimization – Developing and modifying quality content
Technical SEO – Speed, mobile-friendly, indexing and crawlability
Backlinks – Getting reputable sites to refer back to yours
User Experience – Good navigation, easy loading and good organized design
Analytics & Tracking – continuous monitoring and improving
How does Local SEO work?
Local SEO allows businesses to rank in local search results like “dentist near me” or “pizza delivery Tel Aviv.”
The exact elements of local SEO vary, but generally include:
- Google Business Profile (GBP) optimization
- Local citations ( directories, map listings)
- Location-specific keyword optimization
- Customer reviews and ratings
- Mobile-first responsive design
We are specialists in local SEO for businesses in Israel and can optimize your footprint across local platforms.
How do I do SEO for my website?
If you’re DIY-ing SEO:
- Start with a technical audit (using free tools like SEO Site Checkup)
- Research keywords using Ubersuggest or Google Keyword Planner
- Write valuable, long-form content that answers real user questions
- Build backlinks via directory submissions, PR, and guest blogging
- Track everything in Google Search Console and Analytics
Or, save your time and stress – let Brutal Marketing do the heavy lifting for you with a data-driven, customized SEO strategy.