This is Brutal Marketing's SEO Q&A page â your top-stop for innovative, ROI-focused SEO services. Whether you're trying to learn more about how SEO can work for your business, or you are simply looking for clarity on SEO tactics, tools, and best practices, you're in the right place.
Why Should You Use SEO In Your Business?
SEO (Search Engine Optimization) helps your website appear on the first page of search engines like Google, which means more visibility, more traffic, and more leads â without paying for every click.
Hereâs Why Your Business Needs SEO:
Brings long-term organic traffic
Builds brand credibility and trust
Targets quality leads already searching for your services
Improves user experience and website performance
Generates higher ROI compared to paid advertising
What Are The Key Differences Between SEO and PPC?
Through careful selection, weâve curated a group of digital marketing experts.
While both SEO and PPC help you show up on search engines, they work differently. Here’s a quick comprision:
Feature
SEOÂ
PPCÂ
Organic Visibility
Yes
No
Paid Per Click
No
Yes
Long-Term Results
Yes
Short-term
Cost-Effective Over Time
Yes
Expensive
Immediate Results
No
Yes
Trust Factor
High
Lower
How Exactly Does SEO Work?
SEO is about making sure your website is structured in a way that search engines (like Google) see it as an appropriate and relevant option. Google has bots that will crawl your website and review your content, links, and website structure based on 200+ factors, including the schema markup. The better your website is structured, the better your ranking will be, and you will receive organic traffic from people already searching for your services or products.Â
New blog posts, frequently asked questions, service pages
05
Backlinks
Outreach, guest posts, directory listings
06
Track Your Performance
Use your Google Analytics & Search Console
 At Brutal Marketing, we do this and more with our full-service SEO service.
What Are The 3 Cs Of SEO?
1) Content
Provide valuable, keyword-optimized content
2) Code
Make sure your website is technically sound
3) Credibility
Earn backlinks and build online trust
Ask Questions
Questions Answered
What is the cost of ongoing SEO?
Cost of SEO will vary depending on:
The size and complexity of the website
The competitiveness of the industry
The keyword/market focus
The ongoing work scope (content, links, audits)
At Brutal Marketing, we provide tailored SEO plans to fit all budgets, from competitive prices to enterprise-level solutions. SEO is a long-term investment, unlike PPC, but will continue to produce results even if you are not actively working.
How to do On-Page SEO?
On-Page SEO refers to optimizing the individual pages on your site. Key actions include:
Adding keyword-rich titles and meta descriptions
Using H1, H2, and H3 headers with target keywords
Adding internal links to related content
Optimizing images with alt tags
Improving loading speed and mobile responsiveness
Using structured data/schema markup
What is the SEO Triangle?
The SEO Triangle represents three distinct aspects of SEO.
Technical SEO - Site structure, speed, and indexing
On-Page SEO - Keywords, content, and user engagement
Off-Page SEO - Backlinks and online authority
All three must complement each other to achieve high rankings.
Which tool is best for SEO?
Thereâs no single âbestâ tool, but here are a few industry leaders:
Google Search Console â Performance and indexing insights
Google Analytics â User behavior and conversion tracking